Dark Side of Mary Kay Cosmetics

Written by SuzyQ

I’ve got that Mary Kay enthusiasm down in my heart. Down in my heart! Down my heart!!!!!

This is just a small sample of the cult-like behavior you can see in Mary Kay. But is it all happiness and positivity? Of course not.

There is a dark side to Mary Kay Cosmetics. Mary Kay is a multi-level marketing scheme that has been pretending to be something different. They call it “dual marketing” or “direct sales” so they can dissociate themselves with the negative impression the MLM label brings.

MK has been using this same business model for almost 60 years.  It’s 2021, we are still in a pandemic, and the company continues the same lies year after year after year. I don’t know why this company is successful with their special brand of emotional, financial and religious abuse of the consultants at the hand of directors and nsds.

Let’s start with emotional abuse.

Women who join Mary Kay are vulnerable. They may present as competent professionals with advanced degrees and high credit scores (I am Exhibit A) or they may present as women who are in unpleasant relationships, come from boring relationships, need a break from the kids, come from non-stellar environments, want to contribute to the family income while still being present, or  need something/anything to validate their worth. There is a huge range of vulnerability.

These women (so so many of us) need someone to praise us, offer us respite from our lives, offer a sisterhood, support, love, structure, and recognition.  And make good money while we work a few hours a week? Who could say no?

It’s only $100 (or currently $30), and this could change your life! Why are you still thinking about it? If you can read and pass out samples and are capable of being taught, you can be successful.

What if you leave Mary Kay? Holy shit. This is simply not done.

I became a director very quickly after joining the company. I had lots of friends and good communication skills. I also had lots of high limit credit cards. My first order was $1,800, and I rapidly increased ordering to $,3600 because I wanted a ladder with an emerald on it. At the end of my illustrious career, I had many emeralds on my ladder.

I also earned 1 Grand Am and 2 Grand Prix (Do they make them anymore?). I was most improved unit in my national area in 2000-something and “won” (bought) a court of sales ring in 2000-something (that I sold for $50 for the gold). I went to my last director’s meeting in December wearing enemy make-up and fragrance and I was told I looked great. I told my unit in January that I was leaving Mary Kay. I had missed production that month, and I told them why.

I told them about Mary Kay Sucks (later renamed Pink Truth) and told them to read it. I gave away all my stashed prizes and gave them new product I had gotten, and I advised them to get out. I emailed all who were not local and told them the same thing.

I didn’t make production the next month and was told I would lose my unit. I returned my product the next month using the Pink Truth form and received a call from Mary Kay that they received my product, and this means I would no longer be a director. Sigh. Duh.

Then the call came to pick up my car. I offered to take it to the dealership, they said no, and sent out two tow trucks. It was overly dramatic. I left the car in the driveway with the windows open and the keys in the ignition and a nearly empty gas tank. In the meantime, my senior director kept leaving messages that I was still a team leader and could submit for DIQ again. I ignored those, and she didn’t know until June that I had returned product and she would get a big chargeback.

Meanwhile, my BFFs in MK ignored me completely. Period. I was no longer a part of any of their lives. This is after 10 years of no-boundaries relationships. It hurt terribly, and then it occurred to me that I really had nothing in common with them but MK.

All of this behavior is emotional abuse. At every step of the game – – coming in, getting out – – they are manipulating women for their own good. From buying inventory, to attending events, to topping off production with a credit card, to not returning inventory, to being advised to not tell anyone you’re leaving, to getting shunned once you do….. it is all part of a sick, manipulative scheme.

Financial abuse. This is a big one and is probably responsible for more Mary Kay divorces than anything else. We are continually told MK does not required inventory, quickly followed by  “you can’t sell from an empty wagon.” When we are recruited, we are offered inventory packages. In my day, the top of the line was emerald, $3,600. Stacy James introduced the “pearl “level at $4,200 towards the end of my MK “career.” Today some even push $4,800 wholesale packages.

As directors, we placed the inventory orders for newbies having absolutely no idea who their likely customers would be. I trusted my director and in turn my unit members trusted me. The problem was that nobody but directors knew about the product changes coming every quarter. Sometimes it was limited edition product (seasonal) and sometimes it was total product re-dos or repackaging.

Most of us were stuck with a huge amount of limited inventory or outdated product.  As directors we ordered limited edition products in 3’s. One to show, one to use and one to sell. We encouraged our consultants to do so too.  Meanwhile, the product was NOT flying off our shelves. It was steadily accumulating.

As were our credit card bills.

We were encouraged, and essentially, HAD TO order to reach goals. Working for cars, unit clubs, courts, whatever. It always involved ordering (sales are not important) and warm bodies with credit cards. Always, no exceptions.

I remember waking up at 4 AM wondering how I was going to buy groceries or clothes for my kids. I remember all the money spent on director paraphernalia, including suits, and unit prizes, expenses for events, newsletters and postage, business cards, section 2 purchases… the list goes on and on. I did not have to show a spouse where my money was going, so my relationship was never in jeopardy, but oh Lord, the convos I had with sister directors whose husbands expressed concern. It was overwhelming.

I remember Stacy James telling me that “husbands only understand two things, money and snicker snicker,” and her advice was to spread out the money after a party on the bed.

I started with an 800+ credit score and ended Mary Kay in bankruptcy court. It was so humiliating. It still causes me shame to remember it.

The only, ONLY good thing that happened with my product return is that my senior was hit with a substantial chargeback in June without her expecting it because I used Pink Truth’s product return form and did not allow Mary Kay to give her a heads up. Rumor had it that she was really really angry.  

My return was subject to MK math which means the 90% buy back is not what it seemed. But, I was out. I also called the company to confirm I was terminated because I did not want to be reactivated without my knowledge.

Just think of all this money that is spent at the encouragement of the upline. Do you think this is “just one bad apple”? Or the people who ordered products they didn’t need were idiots or not working the Mary Kay way? You’re wrong. This is systemic and MK Inc. knows it.

My personal favorite is religious abuse. We had several soon-to-be, wannabe nsds to whom I had a lot of personal access. I went to a Bible study weekly, driving 2 hours round trip for it. I didn’t have a Bible at the time (except for my childhood one, and it did not have tabs etc) so I immediately bought one with the tabs for easy access. The Bible study nsd to be referred to me as “a baby Christian.” She told her embellished I story so many times, I had it memorized.  

We read parts of the Bible during the hour we were able to “sit at her feet” and absorb her wisdom, but the best part was praying for red jackets and production. I had absolutely no idea that increased recruits and production was something someone could pray for. I remember asking my parish priest about some of the things that were being discussed and he advised me to find another Bible study group.

I think I sat in the church parking lot and cried for an hour after we talked. ANY, and I mean any, criticism of any sort of the religiosity spewed in MK was met with anger, disgust, and contempt. We were told that we were letting Satan into our lives. Satan was stealing our dreams.

Once again, Stacy James rises to the defense stating the “God holds Mary Kay in the palm of his hand.”  My senior was fond of saying that when we died, we would face both Mary Kay and God. In. That. Order. Think about that for a minute.

But the use of “The Secret,” the book by Rhonda Byrne, tipped it over the edge for me. First, we started with “The Prayer of Jabez” and it moved on to Rick Somebody’s book, and then Creflo Dollar, Joel Osteen, Joyce Meyer, and so many others. I was familiar with Abraham Hicks. Abraham was the name given by Jerry and Esther Hicks for the 6 spirits they channeled. Abraham told them of many wonderful things, like asking the universe for what you wanted, avoiding negativity at all costs, and that if there is misfortune in your life, you essentially manifested that.

At my last fall retreat, “The Secret” was the topic at hand. I was aghast. My sister directors were enthralled and continually told the consultants that “The Secret” was taken from Abraham, a book in the Bible. (Unless you are Mormon, there is no book of Abraham in the Bible.) I knew about Abraham Hicks because I went on a long spiritual journey in “New Age” philosophy some years before.

There was a bit of a kerfuffle in the Mary Kay world when some nsds noted that this seemed sort of un-Godly with the universe being involved and all. Those waters were smoothed when our beloved St. Stacy of James pronounced that the universe and God were the same thing. I mean are you *&^%$#& kidding me?

I felt so much betrayal and anger. I knew I couldn’t do this anymore. I thought I would be a Mary Kay lifer and I swore I bled pink. I was challenged to google “negative mary kay” by my senior director. I did and as the Kaybots are fond of saying “I stumbled upon Pink Truth.” It was MK Sucks then, and I was riveted.

My story was being told and I hadn’t even written it yet. I kept changing my username because I was so paranoid corporate would find me out and finally settled on Suzy Q because I loved the Creedence Clearwater song and figured I would remember it. Tracy gave me my Queen of Hearts avatar and I will never change it.

My directorship ended on this blog, and I met Tracy, Pink Peace, and Raisinberry in person when we taped 20/20. I owe these women my life and my sanity.  You owe it to yourself to read often. Many of the posts were written years ago and just freshened up and posted again on the front page. Sadly, nothing has changed, which is why this old content still works 15 years later. Mary Kay was a pyramid scheme when I was in it, and it still is now. The only way to succeed is on the backs of other women who believe what is being said to them. It is all a lie. It always was, it always will be.

The emotional, financial, and religious abuse in Mary Kay are widespread amongst the directors and national sales directors, and that, my friends, is the dark side of Mary Kay.

9 COMMENTS

  1. On emotional abuse and manipulation.
    Two things I will never forgive myself for because of my Mary Kay “Business” I was building:
    1. I missed my son’s championship Little league game because I “ had” to go to Seminar. Your son’s are only 12 once.
    2. The day my friend’s husband died from cancer, I had to leave her for awhile because “the anointed one” my NSD was coming to town just for me to do a couple of interviews. Neither person joined and I had wasted time away from my friend when she needed me. My NSD did not care. When I tried to cancel she reminded me that Mary Kay Ash went on stage right after her husband died. Was that supposed to justify MY situation?
    I still beat myself up over those two memories. Guilty.

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    • The story about Mary Kay going on stage after her husband passed away makes directors really unsympathetic towards their teams. I remember one time, I had just found out a dear friend received a cancer diagnosis and was understandably upset. Did I get a hug or any understanding words? No. I got my director’s own personal story about sucking it up and moving forward in the same situation. Honestly, f*ck them. Nothing is worth losing my empathy. In a world of conflict and anger, I cherish my deep sense of empathy.

  2. I watched 48 seconds of that video and had to stop. It’s just like those movies you watch about cults, same brainwashing.

    Not to mention embarrassing.

  3. So well said SuzyQ. You used the word “systemic” when referring to the abuses in Mary Kay. I use a stronger term…”endemic.” If you break down the MK business model, you will find that MLMs like Mary Kay can’t survive without these abuses. The sales reps are the primary customer in these businesses, and any profits gained (corp and upline) require commensurate losses in the downline.

    I know not everyone has the background to look at a business system from a cashflow perspective, but a cursory look at MLMs like Mary Kay show a clearly closed system.

    Real businesses sell products and services to outside customers. No one working in the business needs to purchase or consume the products they are selling in order to make positive money. The source of cash flow is the outside customer, which flows into the corporate coffers, from which all business expenses, including payroll, are funded.

    In MLMs like Mary Kay, cash flow comes almost entirely from the pockets of the sales force. This cash flow is used to pay corporate expenses and to pay sales bonuses and commissions. But these commissions are not paid from money coming into the company from outside customers. It is coming into the company via orders paid for by the company’s own sales reps!

    Since this system is designed to saturate the marketplace with sales reps, everyone is selling and no one is buying…except for the sales force. All of the manipulation in MLM is to hide the fact that the sales force is the true customer of the MLM, and to get the reps to over-order these overpriced products in quantities the rep has no hope of using or selling.

    The fact that no Mary Kay downline can be profitable in the aggregate shows the folly in all of this. The abuse is “endemic” because the system is designed to abuse the sales force.

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  4. Ugh the religious manipulation. 😖 Faith and business should not mix. Run your business ethically, and you’ll be fine. There is zero need to make a church service out of everything.

  5. I left the car in the driveway with the windows open and the keys in the ignition and a nearly empty gas tank.

    That’s a level of petty that I aspire to.

  6. I remember Stacy James telling me that “husbands only understand two things, money and snicker snicker,” and her advice was to spread out the money after a party on the bed.

    How infantilising towards men. I mean, between Ms. James and Lularoe’s Steadhams, how did men ever start and run so many Fortune 500 companies, if all you need to distract them is a few pieces of green paper or offering sexual services causes their brains to seize?

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