Mary Kay Numbers Don’t Lie
Mary Kay sales directors tell their consultants to work the numbers. They say that people may disappoint you, but numbers never lie.
There is a method to the madness, and they know that if you pester enough people to come to a party, sign up to be a consultant, buy an inventory package….. eventually someone will say yes. You might think that’s the way all sales jobs work. Yes, sales jobs rely on working the numbers… but Mary Kay is not so much of a sales job as it is a snow job. Lie, deceive, withhold information…. because if you told women the truth about the company and the opportunity, they’d never sign up!
Here are some interesting numbers put out by one Mary Kay sales director. I have no idea how accurate they are, but they’re interesting nonetheless. If you are recruiting women into Mary Kay, you must remember that you are constantly treading water. (Or as Mary Kay herself put it… you are filling a bathtub with the drain open.) Numbers never lie… the truth is that Mary Kay sucks!
- 1/3 of your consultants will order an average of $400; 1/3 are thinking about it; 1/3 are on the way out.
- Your unit should recruit a minimum of 15% of its size (exclusive of personal recruits)
- Company statistics indicate a new recruit will place an initial order of $1,000
- 20% of your unit will generate 80% of your production.
- 1% of people are natural leaders: 2% are learned leaders: 97% are followers (it’s OK to be a follower, however, followers seldom become directors)
- 3% of your unit is leaders. Calculate 3% of your unit size. Unit of 30 has less than one leader, a unit of 50 has 1.5 leaders and a unit of 100 has 3 leaders.
- A consultant will recruit 1 out of 5. A director will recruit 1 out of 3. There is one prospective recruit at every class. Using these figures you can always tell a consultant how many classes she is away from her goal. For ex. Red Jacket she needs 15 classes. Car 60 Classes.
- With whom do you spend your time?
- 45% of your time should be spent with your new people
- 45% of your time should be spent with key people
- 10% of your time should be spent with those on their way out
Multi-level marketing is a broken business model. It isn’t a business at all, for there is no real foundation for anyone in Mary Kay. It is simply a pyramid, in which women recruit women who will recruit women. There is no real business behind it, which is why 99% of people in multi-level marketing lose money.
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#7- “You can tell a consultant how many classes she is away from her goal”, but hasn’t it been said that the number of classes are abysmal in Mary Kay, like an average of 1 per
month for those who haven’t given up yet?
If the 1/3 of consultants are on their way out, (and I believe it is) yikes!! Directorship would truly suck.
I would love to know how many actual classes are held these days- not just these online presentations. Old school, in someone’s home type of parties. That concept seems so archaic- everyone is busy and the idea of a Mary Kay skin care class seems laughable.
And if you WANT a makeup or skincare class, these days it’s super easy to find a makeup artist or esthetician with actual product knowledge. Not to mention zillions of videos on the internet for free.
That picture is so dang creepy!
Right?????? Does it never occur to them how WEIRD this is.
So weird!
Two more important numbers:
– Zero: The percent of downlines that are profitable in the aggregate in any MLM
– One: It is mathematically impossible for any MLM to have an average downline size (downline reps per rep) equal to or greater than one. This average must be less than one. This means if one rep has 100 in her downline, there are 100 reps elsewhere in the MLM with zero downline reps. There is no way around this limitation since there are a limited number of humans on earth
In a real business, it is possible for everyone involved to make money. Not so in MLM. Most MLM participants must lose money for the system to work for those at the top.
Another important number and math … the reported “sales” (actually, orders) versus the number of reps. That money pie is split among the MLM’s representatives. For every one that is selling/ordering above the average amount, there HAVE to be others who are below the average.