Glass Skin Facial in Mary Kay

Written by Frosty Rose

Glass skin is all the buzz these days. And we know how Mary Kay directors and consultants love capitalizing on someone else’s bright idea.

Recently, Taylor Bero, a director in Jamie Taylor’s national area, combined this snazzy new trend with the age-old Mary Kay push to do an absurd number of facials in a ridiculously short period of time, in this case 100 faces in one day.

Whaaat?? WHY? Seriously, this “business” is based on personal service, individual consultations, and knowing your customers. That’s the whole argument against putting it in retail stores (where it would never sell) or flea markets (where it belongs).

She even got other people to participate and peddle their wares:

Nevertheless, Taylor threw all her proverbial eggs into this basket. And, apparently, “sold out” all 100 slots.

 

Of course, 40 ended up no-showing or cancelling, but she got lots of sales, right?

Well, we’re not sure. Because all she brags about is recruiting 9 new team members. A tenth person joined sometime over the next few days.

If Mary Kay were really about retailing skin care and color, we would hear about how great her sales were, how many customers she gained that day. In a few months, we might hear about her reorder percentages. Or new customer referrals she gained from all this activity in a single day.

But, no. She recruited 1/6 of the women who showed up for facials. Because that’s what Mary Kay is all about—endless chain recruiting. Also known as a pyramid scheme. Product “sales” are just what keeps it technically legal.

I also find it interesting to look at the tone difference in Taylor’s posts between her public page where she’s almost sickly sweet with gratitude, and her posts on Jamie’s private area page where she’s condescending and rude about the people who dared to stand her up. I can just hear her now, “Wrinkles to her!” Because everyone’s top priority should obviously be showing up to be herded through scrubbing your face off with multiple exfoliators and a barely damp paper towel while listening to how you’re not doing life right if you’re not on Taylor’s team.

How many of these new consultants do we think are going to get a front-loaded inventory charged on a credit card? And how many do we think will still be around in six months? My bet is almost all of them order inventory, and none of them are still around come September.

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13 COMMENTS

  1. How about some reviews from the ladies who received the “facial”? My guess is it would include something like:
    – “I thought I was getting a facial, not a sales pitch!”
    – “This gift bag was okay…but I had to do my own facial”
    – “Note: there is no ‘pampering’ of the product testers”
    – “I was uncomfortable with the high pressure sales pitch. I would not do another one of these.”
    – “I only came to help a friend. Ask someone who bought the product.”

    And the ones who signed up will have some strong opinions in about six months.

    13
      • (I guess I should explain the June comment for the people reading who aren’t familiar with the MK liturgical calendar)

        MK’s fiscal year, or Seminar year as they call it, runs July through the following June. Their yearly ordering and recruitment totals at the end of June determine what crappy awards and unit status they get and establishes their place in the pecking order of Stymphalian birds at Seminar in August.

        Therefore, June, particularly the end of June, sees all unit leaders whipping their downline like rented mules in order to extract every available penny of credit to put towards production before they place their own orders at 11:59 on June 30 to PULL OFF A MIRACLE!!!

        Then when the clock strikes midnight, everything from the old month/year counts for squat and you get to do it all over again for the brand new Seminar year! Doesn’t that sound fun, boys and girls?

        13
  2. Supposedly Taylor sold 3000 the week of this event. Jamie discussed it on that week’s winner’s circle and was interrupted by her two year old who wanted a snack. Jamie put her in time out and she spent the rest of the video screaming in the background.

    10
  3. “Permanent Jewelry”?

    And weren’t cake pops a thing like 15 years ago? I didn’t like them. Way too sweet.

    • Taylor also runs a content business on the side where she makes templates for other consultants to use – such as her new consultants announcements with their name and picture. In almost every example I’ve seen she has something misspelled.

  4. “$200 swag bag”

    LOL Probably two MK samples, a MK “Gift Certificate”, coupons for local fast-food eateries, a few wrapped candies.

    11
    • Ah! The ENTIRE sentence is jacked, got it. Currently: “Coupons, samples, proenter to wins and treats.”

      I think it is SUPPOSED to be: Pre enter to win coupons, samples and treats.”

      I genuinely had no idea what she was saying. I guess this is why I’m not cut out to be a “business” owner making “big girl money.” Add another complicating factor: I’m a guy.

      13
  5. So 10 hours at 60 mins per hour equals 600 minutes so she’s spending an average of 6 minutes per person. But since 40 were no-shows, she had 10 minutes person and still managed to snag 10 women?

  6. I really delight in the fact that someone is able to get the tea from Jamie Taylor’s page. Way to go behind the scenes, Nancy Drews. You receive my stamp of approval.

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