Finding Unit Production
As a sales director in Mary Kay, you will constantly be struggling to make the minimum production numbers of $4,500 per month. As a consultant, you’re told it’s easy. But the reality as a sales director is much different, and most of the company’s sales directors struggle to make the minimums each month.
Naturally, there are training pieces put out there by NSDs that are meant to help sales directors “find” production each month. They’re nothing more than guides on manipulating consultants to order more.
Here is a snippet one of these training pieces. Almost nothing in this piece has anything to do with actual retail sales. All the way down the list at #5 is consultants who need to order based on replacing what they have sold. The company will ALWAYS have as a priority the large initial inventory orders. And remember that in MK, the word “profit” has NOTHING to do with profits. It only refers to the amount of unsold inventory a consultant has on hand. She is “on profit” or “at profit level” if she has at least $3,600 wholesale on hand. Crazy!
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The AREAS to add production high to low:
1. New Consultants. Get the agreements; Get the STAR order.
2. New Consultants who ordered last month who need to place the MOST IMPORTANT order—the 2nd order!
3. New Consultants from the past 2-3 months who have not placed their Initial Orders.
4. Base Consultants who are working but who are not at Profit. Make suggestions and stay on top of it.
5. Base Consultants ON Profit who are re-investing based on Sales and ordering New or Seasonal Products. Show them how to increase their sales
6. Hobby and Personal Use consultants. Always keep them informed about new products. Make sure they know your personal shopping website so they can look often at those products and looks. AT THE END OF A CHALLENGE OR END OF A YEAR, make sure you allow them the fun and privilege of being a part of a TEAM. Placing $200-$400 orders is something they may WANT to do!
7. Former Consultants. Treat this group as your BEST Customers! Seriously! Send them mailings, email promos (Do not overdo it). Remind them via email or snail mail when mo. 13 is coming so they do not have to order a $20 Second- Chance package.
Now you need a game plan. Who are your RECRUITERS??
P.S. You are the BEST one, and the Company pays you 26% to
personally recruit. Where are all those new consultants going to come from? PRIORITIZE YOUR TIME AND BOOK YOURSELF AND SET YOUR EVENTS WITH THIS PRIORITY!!!
Visit the
“8:Calculate your desired commission amount and manipulate as necessary to bring the numbers to your commission goal.”
“Almost nothing in this piece has anything to do with actual retail sales.”
The only mention of retail sales was in #5, referring not to personal selling but retail sales by the downline. This is rich, “Show them how to increase their sales.”
It’s almost as if there is more emphasis on recruiting than there is on retail sales! What did the FTC warn us about again?
“Here are some warning signs of a pyramid scheme…Promoters emphasize recruiting new distributors for your sales network as the real way to make money.”
https://consumer.ftc.gov/articles/multi-level-marketing-businesses-pyramid-schemes
It is stated over and over by directors and NSD’s, this company and “business” is all about recruiting and placing orders. There is rarely a mention of sales or training on product knowledge or how to sell. The first thing you are trained in is how to recruit and get your new consultant to place that star order. Who cares if they know nothing about the products.
When I left MK in a long, slow manner, (though still in the pink fog) I occasionally bought from a local SD. I later got hired as a Dior MUA working in different department stores each week. I regularly got training on products and ingredients. I remember the SD I still bought from did not have the product knowledge that I did. I told her what peptides did and how to sell those serums since she didn’t get that in-depth training from MK.
“make sure you allow them the fun and privilege of being a part of a TEAM. Placing $200-$400 orders is something they may WANT to do!”
So much fun and privilege to put my money towards paying for someone else’s car.
“Placing $200-$400 orders is something they may WANT to do!”
Sure. Sure they do.
Sheesh, what these swindlers tell themselves to justify their scam.
Wasn’t there an NSD who offered a sleepover at her house as a prize? And one of the rules was each winner had to bring a roll of toilet paper?
Yes. The “winners” attended a sleepover at the NSD’s home…sleeping on the floor in her den. Each “winner” had to bring her own food, bedding and toilet paper.