Mary Kay Selling Ideas for 2025

Written by Parsons Green

Sales director Sandra Husband recently asked her fellow directors how they were Finishing December. She then asked what they’d be doing differently in 2025.

Melissa Smyre is trying to focus on a simple daily plan – that she could focus on for 5 minutes a day and at least one full skin care set a week.

(Notice how Melissa took an actual job, and said it made her tired, but she actually MADE money???)

The list is simple. Just do one of those things a day. This will show your team that consistency is key.

Sandra Colette Malkin wants to have 24 (or more!) new qualified team members and a unit size of 100 (or more!) with 20 new team leaders and 5 offspring directors. Bridgette Haubrich Iglay wants to go back to the basics and make things simple. Focusing on building her team business.

There are lots of tired old Mary Kay concepts recycled, as they have been for decades.

 

Margaret Leonelli is going to focus on self care, along with a prayer jar for her concerns, and a gratitude list of her 2024 blessings.

Sara Wilkenfield Moore has a goal of having 40 customers who routinely purchase $1000 a year.

Tonya Vice admits that the buzz has fallen off virtual parties and she needs to be doing more in person parties. She’ll do them at home instead of traveling. Teri Willingham Shearer wants to do at least 100 parties in 2025.

These are the directors who consultants are told to ask for guidance on running a successful Mary Kay business. And none of these ideas are that great.

Work harder.

Talk to more people.

Ask everyone.

Just hope for one skin care set a week.

Would you use any of these methods if you owned a brick and mortar store? Mary Kay does not care that consultants have to discount products to get them to sell. If I were thinking of signing up for Mary Kay, I wish I could see posts like this before I place any initial inventory order.

 

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22 COMMENTS

  1. That list of “super-simple” “2-5 minute” ideas sounds utterly overwhelming to me. Scheduling 10 posts is NOT a 5-minute activity.

    And one skin care set/week? Maximum, that’s $215 in sales/week. IF she’s selling at full retail price (ha!) and IF she’s not spending over her 10% cushion recommended by MK (haha!), that’s $86/week into her pocket. Sounds like executive income to me!

    • “Sandra Colette Malkin wants to have 24 (or more!) new qualified team members and a unit size of 100 (or more!) with 20 new team leaders and 5 offspring directors.”

      She’d have better luck asking Santa for a pony. This is not an “idea”, it’s a pipe dream.

      • That was my thought – these are all pipe dreams. And “sell 1 full skincare set a week” – how, exactly, is she going to do that? (hint: she’s not, cause if she could, she would already be doing that)

  2. Um, let’s see – $750/week for making calls at a call center, vs. $86/week toiling for an MLM. It’s all so very bizarre to me.

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    • It was actually $750 for THREE DAYS (slightly more than half of a week!). How does this not start even a tiny bell ringing in the head of even a single director in that group?

  3. The bottom line in sales is you need customer engagement. To make good money in sales you must sell to strangers, and lots of them. Most MLMers exhaust their warm market (F+F) in the first few months, and certainly by the end of their first year. To stay in beyond this point requires cold selling and/or embarrassing pleas to F+F for pity purchases/hosting.

    Does stalking women at Target or Walmart (or kids’ activities) really take less time or energy than working a regular job, especially given the very low “hit rate” from this type of cold selling?

    I laugh every time these ladies set goals while completely dismissing the underlying problems: No one buys MLM products from strangers, and relying on sales to F+F (pity purchases) is not sustainable. Not to mention recruiting into MLM in the digital age gets more difficult every year.

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    • These plans are so laughable. Stalk strangers at the store, bother old high school friends and beg on social media for anyone to buy their overpriced mediocre product filling their garage.

      Where is the “empowering” part?

    • That was my question. Saying that you’re going to do something is great. “I’m going to get 24 new team members.” Awesome. How? True goal setting requires actionable steps. Then you realize it’s the same old/same old.

    • I cringed at the comment that she’d reach out to a high school friend and ask for “help” (her quotes) in a mail out sample and video chat!

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  4. “Tonya Vice admits that the buzz has fallen off virtual parties and she needs to be doing more in person parties. She’ll do them at home instead of traveling.”

    Good luck convincing people to drive to YOUR house. You’ll have to bribe them with lots of discounts and free products.

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    • Hmm… Sephora vs MK…. Not the same thing at all.

      I still think this is a very unlikely dream… She’ll be lucky to find 4 customers to *routinely* spent $1000 a year…

    • I agree. I have changed it to a DIY instructional facial kit. When you start off with a perceived deception, you will never get the potential customer to keep her appointment.

  5. Now these are the kinds of posts I love to read, about real, breathing souls that are still in Mary Kay and actually buy into the illusion and seeing them trying to delude themselves all the time. It is purely fascinating to read.

  6. Tis the season to drag out the resolutions. Girls, if it hasn’t worked in the past year. It’s not going to work this year. She said her job was exhausting but mary kay is exhausting. Thankfully I am in my last month before being “kicked out.” I’m sure I’ll have lots of “i miss you texts” from my director. I was her Rockstar offspring. Couldn’t do it anymore. I detected the end of the month numbers crunch. I spent way too much, for what? Products that aren’t really that great. Rockstar come and go. It’s sad to see people in my area who were top of the pack, motivational speakers, had fabulous I stories, and then see them celebrated because they are once again in a red jacket. What happened to that hard earned unit?? It’s all a house of cards.

    • So many are in — and then out of — the suit, the Red Jacket, cars, DIQ, etc. A revolving door.

      And signing the NSD Commitment Form doesn’t mean you’ll make it. But it WILL keep you buying, ordering, advertising, spending, attending, and recruiting.

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