Help Finding Customers for Your Mary Kay Business
Written by Parsons Green
Mary Kay consultants are taught by their directors that products fly off the shelf. However, how do you find customers to sell to? Sharilyn Johnson asked in a consultants group for tips on how to find them.
Catherine and Cathy chimed in that they had the same issue.
Offer new customers free gifts to try the product. Does Mary Kay give free gifts to their consultants?
Barb admits that she is also struggling. There are too many consultants in her area. They’re selling to customers at cost so they can maintain their 50% discount. She’s claiming a loss on her taxes for expired product. At one point ordering to keep her director title.
Barb has seen countless directors focusing on getting consultants to order the $700 inventory package.
As times change, Mary Kay is no longer a relevant brand to today’s younger customers – and neither is the selling model used to market to them. How much longer will consultants keep ordering?
Visit the
Barb & Sharalyn need to cruise over to PT and hang out with us!! The sun is beginning to shine on them (although they are feeling it is getting darker in their business).
No, any “free” gifts we had was money out of my pocket. It was also SHAMEFUL to sell anything Section 2 to a customer. I had people always asking me if they could buy the disposable wash clothes we used at makeovers. No, sorry. Why not? What was the gate keeping on Section 2? Probably to just make us feel more like “retailers.” All part of the brain washing.
“I had people always asking me if they could buy the disposable wash clothes we used at makeovers.”
LOL. That reminds me of the LuLaRoe huns having a GOOB sale only to find the most sought after item at the sale was their clothing racks!
I always lusted after their hangers. My hangers are a total hodgepodge and it would be so nice to have everything on matching ones.
“Would you do me the honor of sampling MK & giving me your honest comparison…no purchase necessary…I just want your opinion! It would mean so much to me! Consider it a quick me time without having to go to spa to have a facial!”
Oh, gag. I don’t think I could say that to someone with a straight face!
Yeah, begging really isn’t a good look.
Oh, and Barb? Directorship is NOT where the money is. If anything, you’ll lose even more money because the production minimums are higher and you can never stop recruiting because of unit size requirements. Just ask any of the former directors here and they’ll tell you.
Ladies, there is very little demand for these products and WAY too much supply of product and of consultants! This is econ 101. Once supply exceeds demand, sale prices naturally drop toward or below cost, while inventory piles up and goes mostly unsold. This is inevitable in MLM’s like Mary Kay, thanks to endless-chain recruiting without limits.
This writeup covers the dangers and reality of over-supply in MLM:
https://www.vandruff.com/mlm.html
If some-one my age, early 60’s, asked me if I wanted a facial my inner 12year old would have a hard time not smiling. My outer 12year old doesn’t have that kind of restraint.
I know some women my age who won’t leave their bedrooms in the morning unless fully made-up and coiffured and others who are a basic moisturiser and chap-stick face outside formal occasions. We are not buying Mary Kay because we don’t like the make-up or we don’t like the sales model.
She lives in a “very poor, rural area” and wonders why she can’t get customers? Yet SOMEONE convinced this woman to join the MK “opportunity” because “the products fly off the shelves” and she’ll make “50% profit on every sale.” Shameful.
When I shop at Sephora, I’m confident that I’m receiving advice from trained associates. They also don’t bore me with stories about the history of Sephora, how much Sephora donates to charity, what they did before joining Sephora, how long they’ve worked at Sephora, how long they’ve been married, how many children they have, and that they’re a dog-mom.
It really is shameful. If she’s working into her 60s instead of fixing to retire and lives in a poor area, chances are she does need the money. Shame on the greedy predators who sucked her in with their usual lies, took her money, and left her stuck.
Another big thing is that the sales associates receive a regular paycheck and possibly benefits from Sephora without having to spend a dime of their own money. The trained associates make all the difference, If I go into a store and say I want a fragrance-free anti-aging moisturizer for combination skin, preferably cruelty-free and for around $35, I want to hear “great, let me show you what we’ve got” rather than “uhhhhhhhhhmmmmm, why don’t you book a facial and you can try all of them?”