The new Mary Kay DIQ qualification rules announced in July 2009.

When an Independent Beauty Consultant submits her Commitment Form to the Director-in-Qualification Program, we know she’s serious about her Mary Kay business. She’s ready to invest the time and energy needed to build a business that will enrich her life, her family’s life and the lives of other women for years to come. With that philosophy in mind, we’d like to introduce a series of changes to the DIQ Program designed to strengthen new Independent Sales Directors and help them experience that success.

With the significant increase of new Independent Beauty Consultants this year, our renewed priority as a Company and as an independent sales force should be to retain all of these new team members — and ensure they have the tools, the education and confidence to build a solid customer base and a successful Mary Kay business at all levels. These changes to the qualifications to become an Independent Sales Director help ensure that DIQs put their businesses on a firm footing and have the best possible chance to form solid, high-performing units.And here’s something all of the Team Leaders and future Independent Sales Directors in your unit will be excited about: These changes officially go into effect on Jan. 1, 2010. However, beginning with Aug. 1, 2009, debuts through Jan. 1, 2010, debuts, Sales Directors-in-Qualification have the option to debut under the new rules or the current rules. If they choose to debut under the new requirements during this “optional” period, they’ll qualify for special “Superstar” recognition at Leadership Conference 2010 (they don’t have to meet the new pre-qualification requirements; they just have to finish with the new production and team member requirements)!

All Class of 2010 Sales Directors will receive a special seat cover, early admittance to all general sessions and a dazzling zebra-accented Sales Director wrap. Sales Directors who debut under the new rules during the optional period will receive all of these items plus an invitation to an exclusive luncheon during Leadership Conference 2010. (Their Senior Sales Directors will receive an invitation, too!)

So let’s have a look at the new Director-in-Qualification requirements (effective Jan. 1, 2010):

Pre-Qualifications for Potential DIQs (requirements to submit a Commitment Form):

1. (NEW) Must have 10 active personal team members.
2. Must be personally active (A1, A2 or A3 status.)
3. (NEW) Must be a Star Consultant in either the previous quarter or have at least $1,800 in personal cumulative wholesale production in the current quarter.

To help you better understand the Star Consultant pre-qualification requirements that are effective Jan. 1, 2010, here are a few scenarios you’ll want to share with your unit members:

If you submit your Commitment Form Jan. 1, 2010: You will have needed to be a Star Consultant in the Sept. 16 – Dec. 15, 2009, quarter. OR  You must have placed at least $1,800 in personal cumulative wholesale orders between Dec. 16 – 31, 2009.

If you submit your Commitment Form Feb. 1, 2010: You will have needed to be a Star Consultant in the Sept. 16 – Dec. 15, 2009, quarter. OR   You must have placed at least $1,800 in personal cumulative wholesale orders between Dec. 16, 2009 – Jan. 31, 2010.

If you submit your Commitment Form March 1, 2010: You will have needed to be a Star Consultant in the Sept. 16 – Dec. 15, 2009, quarter.  OR  You must have placed at least $1,800 in personal cumulative wholesale orders between Dec. 16, 2009, and Feb. 28, 2010.

If you submit your Commitment Form April 1, 2010:   You will have needed to be a Star Consultant in the Dec. 16, 2009, to March 15, 2010, quarter. OR You must have placed at least $1,800 in personal cumulative wholesale orders between March 16 – 31, 2010.

Debut Qualifications:

1. (NEW) $18,000 cumulative wholesale unit production in 1 – 4 months. At least $14,000 wholesale production toward the total $18,000 wholesale requirement must come from your DIQ unit members. A DIQ may contribute up to $4,000 in personal wholesale Section 1 production toward the $18,000 cumulative unit wholesale production during the qualification period.
2. At least $4,000 per month wholesale unit production.
3. (NEW) DIQ must have at least $1,800 in personal cumulative wholesale production.
4. (NEW) 24 active unit members (includes the DIQ.)
5. (NEW) At least 10 of the 24 active unit members must have at least $600 in cumulative wholesale production (does not include the DIQ herself) during the qualification period.

Please note that while we transition into the new DIQ qualifications, you will have access to two reports that will track both options on Mary Kay InTouch®.

New DIQ Requirements FAQs
Do I need to be a Star Consultant to enter DIQ?

Starting with the Jan. 1, 2010, Commitment Forms, pre-qualifications will require that you must be a Star Consultant in either the previous quarter or have placed at least $1,800 in personal cumulative wholesale orders in the current quarter.

Do I need to meet the new prequalifications for DIQ in order to earn the special “Superstar” recognition at Leadership Conference 2010?

No. You only need to debut under the new requirements, which begin with the Aug. 1 debuting class.

What if I’m already in DIQ? Can I still earn the special “Superstar” recognition?

If you’re already in DIQ, you may choose to debut under the new rules, where you’ll earn special recognition.

Who is eligible for the special “Superstar” recognition at Leadership Conference 2010?

Independent Sales Directors who debut Aug. 1, 2009, through Jan. 1, 2010, under the new rules only.

Do I need to have $4,000 wholesale production the month before my first month of qualification?

No. When the new rules become effective (Jan. 1, 2010), you must be a Star Consultant in the prior quarter or have placed at least $1,800 in personal cumulative wholesale orders in the current quarter.

Do I count as one of the “24 active unit members” under the new rules?

Yes. You are counted as one of the “24 active unit members” and you must be active at the end of the final month.

Do I count as one of the 10 who must have at least $600 in cumulative wholesale production?

No, you do not count as one of the 10.

What if I personally do more than the maximum $4,000 personal wholesale production towards the $18,000 cumulative unit wholesale production requirement?

Any personal production over the $4,000 personal wholesale maximum will count toward the $4,000 minimum wholesale monthly unit production requirement. But at least $14,000 wholesale production toward the total $18,000 wholesale requirement must come from your DIQ unit members.

If I have questions about the new DIQ requirements, whom do I call?

Please contact the DIQ Department at (800) DIR-SOON (347-7666).