Written by MKWidower Every company uses them… the fine print at the bottom of the page. They tell a lot about the limitations on your life insurance, the warranty on your VCR and even how much money you will make. Read more…

Each quarter, Mary Kay Cosmetics sends out a “Preferred Customer” mailing. It goes to 6 million women.  There are 700,000 U.S. consultants. That means that on average, each consultant has 8.5 customers on their preferred customer list. And for most Read more…

More Mary Kay slogans… How many times will units hear about how things are “great in 2008” in Mary Kay? And how many times will consultants think they’re the only ones failing to get bookings and failing to sell products? Read more…

Why change all the color cosmetics at Mary Kay Inc. Wasn’t the platinum packaging nice? Wasn’t it hip? Didn’t our customers like it? Apparently not. In 2008, Mary Kay Cosmetics decided to make a massive change to all of the Read more…

Once again, Mary Kay Cosmetics claims “best selling brand” status with some fancy math. Another year, another claim to be the “best selling brand.” I dispute that title for the following reasons:

Written by Lazy Gardens Breaking down the real profits a Mary Kay consultant makes from a skin care class. My neighbor, whom I shall call “Boopsy”, recently signed up with MK and had her first party Friday, from 1-3 PM. Read more…

Explaining a concept called “zero profit condition” and applying it to Mary Kay to show you how it’s next to impossible to build a viable retail selling business. In an article on Slate, Austan Goolsbee explains why most real-estate agents Read more…

We’ve been hearing for ages how Mary Kay is the “Best Selling Brand” of this that and the other. I think many of us are wise to how Mary Kay can make such claims: Hire a marketing company to go Read more…